Although you may have heard strong opinions on how to use Twitter properly, there really is no right way. There are people who use Twitter purely for the social aspect and chat about their day, their relationship, gossip, etc. There are other people who use it strictly for business and branding.
You are free to use Twitter for whatever purpose you choose. However, if you are marketing your website, products, and/or services, then there are things you’ll want to avoid if you plan on your efforts being effective.
- Self-Promo Overload
It’s important to remember that Twitter is ultimately a social platform, not a sales platform. Although there’s no harm in dropping a promotional tweet here and there, you’ll need to mix it into regular tweets that offer something a little more than only your latest sale. Share articles you read and other interesting stuff you find online, but don’t simply push your own promo, or else you’ll lose credibility quick.
- What Are You Doing? (No! not literally!)
The Twitter home page famously reads “What Are You Doing?” just above the field where you type in your 140 character tweet update. However, that doesn’t mean that you add an update every 5 minutes with messages like “I’m peeling potatoes”, “starting the car”, or “havin’ a smoke”. Of course, it’s fine to send a few really personal or even mundane tweets throughout the day, but don’t lose sight of Twitter’s primary function which is to socialize, network and connect. You need to be somewhat engaging.
- Don’t Be Auto-Social
There are extra tools that you can use now to automate some of your Twitter tasks. While some people swear by them, many Twitter users despise them. It takes away from the very essence of connecting and networking when you have everything automated. Many feel like it’s a bit spammy as well when you choose to follow someone and receive a DM (direct message) from them seconds later with link promoting their website. If you are sending out automated messages, why not just a “hi” and a “thank you for following me”?
Whether or not to use automation is up to you, but maybe wait until you get a taste of it yourself and also get a feel of how other people are talking about it on twitter before making a decision.